Tuesday, 7 January 2014
The tablet/PC hybrid
A caveat to this thinking is that consumers will find the idea of a Cheap Tablet PC and PC combined together as an attractive option. Perhaps when a consumer looks to replace their PC they will find something like Microsoft's Surface an attractive offering. Many in the PC ecosystem are hoping this is the case but I am still skeptical.
I think what corporate employees, small business workers, and even consumers want is the best PC for their needs and the best tablet for their needs. This means they will continue to buy two separate devices of their choosing that best does all the things they want.
While I applaud the efforts of Microsoft, Intel, and others in the PC ecosystem to work to build 2 in 1 PCs and tablets I'm not optimistic that they will appeal to the masses. I believe some segments of both business and consumer customers will gravitate to these form factors but I don't believe they will make up the majority of sales of either PCs or Cheap Tablet PC .
I believe the market for PCs and tablet will swing like a pendulum. The years that PCs aren't being refreshed as much tablets sales will boom higher and vice-versa. For everyone who cares about hardware from IT, to the OEMs who make the devices, managing refresh rates and building products that take advantage of refresh years will be critical.
But of course truly innovative products and lower price points could produce a hot seller in either camp regardless of refresh cycles. Given the product maturity on the PC side, I think another breakout tablet is far more likely.
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tablet pc
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